What is an Add to Calendar Button? | Add to Calendar Button

Options to get events saved

Adding events to your calendar can help keep you organized and up-to-date on upcoming tasks, commitments, and events. However, manually entering events into your calendar can often be tedious and time-consuming.
Thankfully, there are several ways to save events to your calendar quickly and easily.

A. Add to Calendar Button

One of the most popular methods to save events to a calendar is by utilizing an add to calendar button.
These buttons enable one-click importing directly from your website or event registration form, allowing users to quickly and easily add an event to their preferred calendar application.
By eliminating the need for manual entry and integrations, add to calendar buttons can help to save time and costs associated with calendar-related processes.

B. Deep Integration

Another convenient way to save events to a calendar is by integrating a third-party calendar application to the respective tool or website.
Popular calendar applications such as Apple Calendar, Google Calendar, and Outlook Calendar can be integrated to automatically save events.
While this is extremely stable, it requires way more setup than a simple add to calendar button. In addition, it can have highly negative effects on the user experience (UX), when the user is required to allow another tool access to such sensitive information like the personal calendar.
As long as your application is not already connected to such or similar information out of other reasons, it is usually not recommendable to add any functionality promting the user to confirm the connection to his personal information.
Besides the UX issue, you might even not want this as the owner of the application, website, or tool, since such a process would come with a lot of privacy issues (GDPR, CCPA, and LGPD calling).

C. Manually

A third option for calendar users to save events is by manually copying and pasting the event details into their chosen calendar program.
This obviously is not very convenient, as it is time-consuming and yields inconsistent results.
From a technical perspective, you could still support this process by making it easy to copy information via a "copy button". However, even this breaks the process in many ways, since you cannot be sure which format the user requires.

Add to calendar buttons, integrations, and manual copy/paste each provide a viable way for to ensure that important meetings, tasks, and events are never forgotten.
The convenience and ease of use associated with add to calendar buttons makes them a popular choice for businesses that need to keep customers updated and make sure events take place as planned. For companies, marketing campaigns, and events that rely on customer success, add to calendar buttons are an invaluable tool that can help to keep customers organized and up-to-date.